OUR STORY
Conceived by the team behind denim labels Neuw, Rolla’s and Abrand, SERVICE DENIM STORE speaks for itself, offering premium products and amenities within and beyond a standard retail capacity.
SERVICE DENIM STORE operates out of nine local spaces and functions as a gateway into the world of popular cult denim culture.
The spaces showcase collections from all three brands, whilst also lending itself to multi-talented creatives looking to share a common space – from everyday denim enthusiasts to artists, designers and musicians.
Our Brands
Neuw Denim
Premium Denim & Alternative Music. This is what Neuw Denim was built on. Jeans for young musicians, artists, makers & creators. For those who want denim that will last tonight, tomorrow, & the best times of their life.
Rolla's Jeans
Rolla’s was born from a love of jeans. Focused on clean lines, refined details & the best fit. Rolla’s embodies the laid back personality, fun & free spirit of the place it was born - Australia. Iinspired by vintage designs with modern flare.
Abrand Jeans
Abrand is the jeans brand of generation next. A generation who wants to do better, care more & have fun. As one of Australia's fastest growing denim brands, Abrand offers ultimate denim staples & a selection of easy-to-wear apparel.